I’m Tiago Pettersen, designer and Pink App co-founder in Porto.



My path started in branding at Mude,
where a company with over 20 years of history was moving into digital. That transition introduced me to product design. I then spent three years working with healthcare and wellness startups, where small teams and limited resources made prioritization part of the design work.



I later co-founded Pink App, helping shape a B2B communication platform from its early stages into a product serving over 1,000 companies, from SMBs to enterprise operations.



I care about understanding the system behind the interface, making decisions
with context, and turning complexity into something clear and carefully resolved. Craft matters: a product shouldn’t just work well but feel considered in every detail.



Outside of work, I’m usually running around Porto, training for my next race, or looking for a good pizza.